Blogging can look deceptively easy and one of the cardinal mistakes many internet marketing rookies make is to underestimate the importance of maintaining a blog. You could launch the most spectacular blog and fill it with knock-them-dead content but if you do not work hard at maintaining it you will soon find yourself struggling to increase traffic to your blog.
Increasing readership to your blog takes more than merely posting an entry every now and then. Here are just 2 easy ways to maintain your blog and to increase traffic to your blog.
1- Post Unique Content
Every entry that you post on your blog should be short & sharp; informative & interesting. It should be able to stop your target traffic right in their tracks... literally. Dull, uninteresting posts will only ensure that your traffic keeps on moving and is not likely to ever return. You need to make that first impression count; your posts should be able to hook your readers during their very first visit itself. If you think readers will keep returning to your blog in the hope of finding something interesting the NEXT time, you are only kidding yourself.
2- Post Regularly
Whether you choose to post once a week or several times a week, the key to increase traffic to your blog is to maintain the regularity of your postings. Your readers will get tired of the guessing game if you post entries any time you feel like without any schedule. If they know that they can expect a new post from you every week, they will make it a point to come by every week. However, if it entails visiting your blog every day without knowing when they can expect a new blog entry from you, they may decide your blog just isn't worth it after all.
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